Number of pages : 23

The book delves into innovative strategies for promoting products on YouTube, focusing on guerrilla tactics. The initial chapters provide three simple tips for successful marketing on YouTube and three tactics to drive traffic to videos. Success on YouTube is dissected into four key elements, with an in-depth examination of the platform’s potential as a new marketing channel.

The book also explores the use of advertising within YouTube and presents a top strategy for increasing views. It addresses changes in online marketing and offers insights into creating popularity by gaining subscribers. Customization takes center stage with four key points for success in YouTube marketing.

Later chapters cover marketing efficiency, using YouTube to make a product successful, and increasing visibility through content embedding. The book also explores individuals’ motivations for engaging in YouTube marketing and suggests adding transcripts to boost view counts.

Internet marketing with YouTube is also discussed, highlighting the maximization of marketing opportunities on the platform. The book examines how to make the most of the YouTube community and questions consumers’ perception of marketing on the platform.

Innovative approaches to YouTube marketing are explored, followed by the top three strategies for success on the platform. Effective tips, recommendations for getting started with YouTube marketing, and cautions to avoid in YouTube marketing round out the book, offering a comprehensive view of best practices and pitfalls to steer clear of.